#iRobotFor Campaign

We launched the #iRobotFor social impact campaign as part of iRobot’s larger social responsibility efforts to improve the accessibility and availability of STEM education and resources in historically underserved communities.

We worked in collaboration with The Clubhouse Network, an international non-profit organization dedicated to providing creative and safe out-of-school learning environments for young people, particularly in areas of significant need. The initiative was driven by the belief that while talent is distributed equally, resources are not, and by providing access to STEM education, iRobot and The Clubhouse Network hoped to create more equitable opportunities for young people and support a more diverse future workforce.

To support this cause, iRobot customers were invited to contribute simply by using their Wi-Fi-connected Roomba vacuums or Braava jet mops. For every 15 hours of cleaning achieved by their devices, iRobot pledged to donate a Root coding robot along with a training session.

This multifaceted campaign further emphasized iRobot's ultimate mission: giving people time back in their day. As part of the master brand platform – “So You Can Human” – iRobot wanted to remind people of the value of an hour and how letting their robots take care of chores can free them up for so many more important things.

Additionally, the campaign featured an #iRobotFor giveaway, inviting participants to share how they would use an extra hour in their day or to nominate someone deserving of that extra hour, using the #iRobotFor hashtag on social media platforms. iRobot committed to awarding 100 winners with Roomba j7+ robot vacuums, further engaging the community and amplifying the initiative's reach.