PRODUCT LAUNCH & EVENT

ZOA Biofabricated Leather

ZOA by Modern Meadow:
Launching a new brand material future

Zoa™ is the world’s first biofabricated leather brand. Made by Modern Meadow, Zoa is the company’s first generation of materials created with nature’s essential protein, collagen, but grown completely without animal derivatives and grown in a lab. This is not a petrochemical-based product, like pleather, but a natural ecologically sustainable solution for a new material future.

Modern Meadow specializes in producing animal-free leather and materials through biofabrication techniques. The team with expertise in molecular biology, material science, engineering, and design innovates new materials grown or created using cells, often without traditional animal agriculture or harvesting. Modern Meadow is currently partnering with world-class brands across luxury and consumer goods categories to use their grown “leather”.

ZOA Brand Launch

This was more than the establishment of a brand or a product; it was an opportunity to help launch unprecedented possibilities for the betterment of our planet.

It was also a new territory: a consumer product produced with novel technology launched in a controversial new space biologically grown (or engineered) materials. This launch was the opportunity to educate and enlighten future consumers of the vast possibilities of this new product.

We launched this first proto-product at a pop experience in Soho. Attendees could touch and feel the product and learn about the evolution of materials innovation and ask questions to the designer, engineers and biologists involved in the production of this new industry.