Perfect Pet Partner

In the 'Perfect Pet Partners' campaign for iRobot, we zeroed in on the key demographic of pet owners, to deepen their emotional connection with our brand. We reimagined the Roomba as more than just a product, but a cherished household companion, playfully positioning it as the pet's perfect ‘partner in crime’. This narrative illustrated how Roomba discreetly handles pets' messes, allowing the pets to have the best of both worlds - get away with their antics, while also still maintaining that special bond with their owners. 

The campaign was not just about the practical benefits of Roomba for pet owners; it was a heartwarming depiction of how technology can become an integral and beloved part of the family's pet-friendly lifestyle.